ECO-SOCIAL Visual Identity
Commission work for client, 2019
Eco-Social is a governmental project led by a regional rural association whose goal is summed-up in a simple but powerful tagline: “Developing entrepreneurship, protecting the environment!”. Illustration shows Mother Earth, which appears as an old Native American woman, along her hair process of learning, thinking, recycling and building something new take place. Native Americans are deeply connected to the nature, they live according to the laws of nature, and even when they have to take something from the nature, they approach it with respect and ask for forgiveness. Their consciousness of not having superiority over nature is what lacks in the society nowadays. I believe this project and similar like that are a basic premise in education for new entrepreneurship based on environmental protection.